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Aromas-San Juan USD |  AR  1114  Community Relations

District-Sponsored Social Media   

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Social media means any online platform for collaboration, interaction, and active participation, including, but not limited to, social networking sites such as Facebook, Twitter, YouTube, LinkedIn, or blogs.

Official district social media platform is a site authorized by the Superintendent or designee. Sites that have not been authorized by the Superintendent or designee but that contain content related to the district or comments on district operations, such as a site created by a parent-teacher organization, booster club, or other school-connected organization or a student's or employee's personal site, are not considered official district social media platforms.

(cf. 1230 - School-Connected Organizations)

(cf. 1260 - Educational Foundations)

Authorization for Official District Social Media Platforms

The Superintendent or designee shall authorize the development of any official district social media platform. Teachers and coaches shall obtain approval from the principal before creating an official classroom or team social media platform.

Guidelines for Content

The Superintendent or designee shall ensure that official district social media platforms provide current information regarding district programs, activities, and operations, consistent with the goals and purposes of this policy and regulation. Official district social media platforms shall contain content that is appropriate for all audiences.

(cf. 0440 - District Technology Plan)

(cf. 0510 - School Accountability Report Card)

(cf. 1100 - Communication with the Public)

(cf. 1112 - Media Relations)

(cf. 1113 - District and School Web Sites)

(cf. 6020 - Parent Involvement)

(cf. 6145.5 - Student Organization and Equal Access)

The Superintendent or designee shall ensure that copyright laws are not violated in the use of material on official district social media platforms.

(cf. 4132/4232/4332 - Publication or Creation of Materials)

(cf. 6162.6 - Use of Copyrighted Materials)

The Superintendent or designee shall ensure that official district social media platforms are regularly monitored. Staff members responsible for monitoring content may remove posts based on viewpoint-neutral considerations, such as lack of relation to the site's purpose or violation of the district's policy, regulation, or content guidelines.

Each official district social media platform shall prominently display:

1. The purpose of the site along with a statement that users are expected to use the site only for those intended purposes.

2. Information on how to use the security settings of the social media platform.

3. A statement that the site is regularly monitored and that any inappropriate post will be promptly removed. Inappropriate posts include those that:

a. Are obscene, libelous, or so incite students as to create a clear and present danger of the commission of unlawful acts on school premises, violation of school rules, or substantial disruption of the school's orderly operation

b. Are not related to the stated purpose of the site, including, but not limited to, comments of a commercial nature, political activity, and comments that constitute discrimination or harassment

(cf. 0410 - Nondiscrimination in District Programs and Activities)

(cf. 1160 - Political Processes)

(cf. 1325 - Advertising and Promotion)

4. Protocols for users, including expectations that users will communicate in a respectful, courteous, and professional manner.

5. A statement that users are personally responsible for the content of their posts and that the district is not responsible for the content of external online platforms.

6. A disclaimer that the views and comments expressed on the site are those of the users and do not necessarily reflect the views of the district.

7. A disclaimer that any user's reference to a specific commercial product or service does not imply endorsement or recommendation of that product or service by the district.

8. The individual(s) to contact regarding violation of district guidelines on the use of official district social media platforms.

Appropriate Use by District Employees

District employees who participate in official district social media platforms shall adhere to all applicable district policies and procedures, including, but not limited to, professional standards related to interactions with students.

(cf. 4040 - Employee Use of Technology)

(cf. 4119.21/4219.21/4319.21 - Professional Standards)

When appropriate, employees using official district social media platforms shall identify themselves by name and district title and include a disclaimer stating that the views and opinions expressed in their post are theirs alone and do not necessarily represent those of the district or school.

All staff shall receive information about appropriate use of the official district social media platforms.

(cf. 4131 - Staff Development)

(cf. 4231 - Staff Development)

(cf. 4331 - Staff Development)

Aromas-San Juan Unified School District is committed to quality communication with students, parents, community members and other stakeholders. This is intended to provide guidelines to foster this communication with all stakeholders while protecting the integrity of the District schools and its community members. This policy outlines the duties and rights of those creating and administering social media on behalf of Aromas-San Juan Unified School District.

District school websites shall remain the main mode of relaying updated information about:

* School events

* Requirements

* Needs

* Other student information

District schools' social media accounts will serve as a secondary mode of communication to continue to build the school's community and bridge any gaps bringing the school into the 21st century through:

* Discussion

* Photos

* School event advertisements

Possible social media accounts to be established may include, but are not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, and Nextdoor.

On all accounts created and managed by District School personnel, the Schools are not responsible for comments or wall postings made by visitors to the page. Comments and postings do not, in any way, reflect the opinions or policies of District Schools or the Aromas-San Juan Unified School District. District schools reserve the right to remove racist, sexist, abusive, violent, sexual, obscene, falsehoods, libel, threats, or anything advocating illegal activity from their social media accounts. Comments or posts that are inaccurate or misleading, that make unsupported accusations, are not conducive to the learning environment, or are unrepresentative of District school values, will be removed. District Schools reserve the right to delete or block any person who refuses to comply with this policy.

Staff and Faculty Use of Social Media

All existing policies and guidelines regarding employee conduct apply to District Schools' social media accounts. Confidential or privileged information will not be shared on social media.

District school site faculty and staff will keep private social media accounts separate from work-related accounts. Accepting requests or connections from parents, students or alumni under the age of 18 to non-school related accounts by faculty or staff is highly discouraged.

In the event of an Emergency, District Schools' Social Media pages will be used as a secondary form of communication only. Social media users should not rely solely on any of the District Schools' social media accounts for communication during emergencies. If an urgent matter arises, please contact the appropriate school as listed below:

Aromas School: (831) 726-5100

San Juan School: (831) 623-4538

Anzar High School: (831) 623-7660


Content placed on District Schools' social media accounts does not represent the views, policies or positions of the District schools or the Aromas San Juan Unified School District.


approved: January 10, 2018 San Juan Bautista, California