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Burlingame SD |  BP  1114  Community Relations

District-Sponsored Social Media   

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The Board of Trustees recognizes the value of technology such as social media platforms in promoting community involvement and collaboration. The purpose of any official district social media platform shall be to further the district's vision and mission, support student learning and staff professional development, and enhance communication with students, parents/guardians, staff, and community members.

(cf. 0000 - Vision)

(cf. 0440 - District Technology Plan)

(cf. 1100 - Communication with the Public)

(cf. 1112 - Media Relations)

(cf. 1113 - District and School Web Sites)

(cf. 6020 - Parent Involvement)

(cf. 6145.5 - Student Organizations and Equal Access)

The Superintendent or designee shall develop content guidelines and protocols for official district social media platforms to ensure the appropriate and responsible use of these resources and compliance with law, Board policy, and regulation.

Requirements for Social Media Platform

1. Platform must be secure and require individual logins, no anonymous posting allowed.

2. Social media platform must be age appropriate and users must abide by the social media terms of use.

3. Must allow for more than one teacher or administrator to monitor, moderate and suspend posts and comments.

4. Direct conversations can only be educational and must use district supported platforms.

5. Student and teacher profiles must not be made public and searchable online.

Teacher Expectations

1. Before implementing a social media platform in class, teachers need to communicate with school administration and obtain approval.

2. Teachers must use their district official social media account when involving representation of or reference to any BSD students.

3. Each social media platform must be co-moderated by at least two staff members, including the teachers and/or administrator.

4. Direct conversations with students can only be educational and must use district supported platforms.

5. Obtain parent approval prior to a student creating an account via the Acceptable Use Agreement.

6. Provide an alternative for students who do not participate in social media platforms.

7. Daily monitoring when group is active.

8. Immediate removal of inappropriate posts and reporting of any cyberbullying to school administration and law enforcement.

9. Offer parents the option to participate and view activity, and provide a handout with instructions.

10. Must be used exclusively for communication of educational or school related purposes.

11. Only district staff, enrolled students and their parents can have access.

12. All images and comments must represent the school in a professional manner.

13. Use the most restrictive security and privacy settings.

14. Posting inappropriate, threatening, harassing, racist, biased, derogatory, disparaging or bullying comments toward or about any student or employee on any website is prohibited and may be subject to discipline.

Staff Expectations

1. All non-certificated staff should only have access to the school's social media platform upon approval of administration.

2. All staff shall follow the District's Acceptable Use Agreement.

Student Expectations

1. Must abide by all school rules and district policies.

2. Posting inappropriate, threatening, harassing, racist, biased, derogatory, disparaging or bullying comments toward or about any student or employee on any website is prohibited and may be subject to discipline.

3. Communication is limited to educational or school related activities only.

4. Direct conversations with teachers can only be educational and must use district supported platforms.

5. Notify teacher or parent of any inappropriate behavior or posts.

Parent Expectations

1. Monitor their children's online activity and only allow them to register for platforms supported by the school.

2. Communicate Internet safety and cyberbullying with their child.

3. Model positive online etiquette and behavior.

4. If discovered, report to school administration postings that are inappropriate, threatening, harassing, racist, biased, derogatory, disparaging or bullying comments toward or about any student or employee on any website.

School Administration Expectations

1. Review teacher's social media platform requests prior to approval.

2. Be aware of all social media activity connected to your school site.

3. Review with teachers the district's expectations annually (see above).

4. Maintain yearly copies (digitally or on paper) of Acceptable Use Agreement

5. Immediate removal of inappropriate posts and reporting of any cyberbullying to school administration and law enforcement.

6. School administration shall have access to social media post and/or edit rights as a moderator as needed.

Guidelines for Content

Official district social media platforms shall be used only for their stated purposes and in a manner consistent with this policy and administrative regulation. By creating these official sites and allowing for public comment, the Board does not intend to create a limited public forum or otherwise guarantee an individual's right to free speech.

Inappropriate postings may be documented by taking and printing screen shots or downloading them onto a flash drive. Evidence should be collected with the permission of the site administrator for the sole purpose of the investigative process and stored in a secured location. This evidence may be used in conference with the employee(s) or associated persons in question. Caution: Do not download or print images of minors or any content that may be considered child pornography. Law enforcement should gather evidence of child pornography, not a District employee.

(cf. 5145.2 - Freedom of Speech/Expression)

(cf. 6145.5 - Student Organizations and Equal Access)

The Superintendent or designee shall ensure that the limited purpose of the official district social media platforms is clearly communicated to users. Each site shall contain a statement that specifies the site's purposes along with a statement that users are expected to use the site only for those purposes. Each site shall also contain a statement that users are personally responsible for the content of their posts.

Official district social media platforms may not contain content that is obscene, libelous, or so incites students as to create a clear and present danger of the commission of unlawful acts on school premises, violation of school rules, or substantial disruption of the school's orderly operation.

(cf. 5131 - Conduct)

All activity on social media platforms must be for educational purposes or support school related activities. All users should conduct themselves according to the same standards set forth in the Acceptable Use Agreement. Communication regarding student performance shall not be discussed or posted in open forums. It is recommended that a disclaimer is posted on your social media page stating, "The views on this page do not necessarily reflect the views of Burlingame School District."

Teachers and staff should keep personal social media accounts separate from work related accounts. When a student or minor wishes to link to the employee's personal page they should be redirected to the school approved page. Any attempt to communicate privately needs to be redirected to public posts. Any school-related social media pages must have the capability of being monitored or viewed by the school site administrator and/or Educational Technology Staff.

Staff or students who post prohibited content shall be subject to discipline in accordance with district policies and administrative regulations.

(cf. 4040 - Employee Use of Technology)

(cf. 4118 - Dismissal/Suspension/Disciplinary Action)

(cf. 4119.21/4219.21/4319.21 - Professional Standards)

(cf. 4218 - Dismissal/Suspension/Disciplinary Action)

(cf. 5144 - Discipline)

(cf. 5144.1 - Suspension and Expulsion/Due Process)

(cf. 6163.4 - Student Use of Technology)

Users of official district social media platforms should be aware of the public nature and accessibility of social media and that information posted may be considered a public record subject to disclosure under the Public Records Act. The Board expects users to conduct themselves in a respectful, courteous, and professional manner.

(cf. 1340 - Access to District Records)

(cf. 9012 - Board Member Electronic Communications)

Privacy

The Superintendent or designee shall ensure that the privacy rights of students, parents/guardians, staff, Board members, and other individuals are protected on official district social media platforms.

Board policy pertaining to the posting of student photographs and the privacy of telephone numbers, home addresses, and email addresses, as specified in BP 1113 - District and School Web Sites, shall also apply to official district social media platforms.

(cf. 5125.1 - Release of Directory Information)

Social media and networking sites and other online platforms shall not be used by district employees to transmit confidential information about students, employees, or district operations.

Information gathered through the district Social Media Platform will only pertain directly to school or student safety. The district will provide students access to any information about the student obtained from social media. Information gathered will be maintained in our records within one year of the students turning 18 or discontinuing attendance. If any third party is used to monitor student activity the information gathered will only satisfy the terms of the contract. The contract will include restrictions from selling or sharing the information with outside persons or entities and restrictions on the destruction of information by the third party.

(cf. 4119.23/4219.23/4319.23 - Unauthorized Release of Confidential/Privileged Information)

(cf. 5022 - Student and Family Privacy Rights)

(cf. 5125 - Student Records)

Legal Reference:

EDUCATION CODE

32261 School safety, definitions of bullying and electronic act

35182.5 Contracts for advertising

48900 Grounds for suspension and expulsion

48907 Exercise of free expression; rules and regulations

48950 Speech and other communication

49061 Definitions, directory information

49073 Release of directory information

60048 Commercial brand names, contracts or logos

GOVERNMENT CODE

3307.5 Publishing identity of public safety officers

6250-6270 Public Records Act, especially:

6254.21 Publishing addresses and phone numbers of officials

6254.24 Definition of public safety official

54952.2 Brown Act, definition of meeting

UNITED STATES CODE, TITLE 17

101-1101 Federal copyright law

UNITED STATES CODE, TITLE 20

1232g Federal Family Educational Rights and Privacy Act

UNITED STATES CODE, TITLE 29

157 Employee rights to engage in concerted, protected activity

794 Section 503 of the Rehabilitation Act of 1973; accessibility to federal web sites

CODE OF FEDERAL REGULATIONS, TITLE 34

99.1-99.67 Family Educational Rights and Privacy

COURT DECISIONS

Page v. Lexington County School District, (2008, 4th Cir.) 531 F.3d 275

Downs v. Los Angeles Unified School District, (2000) 228 F.3d 1003

Aaris v. Las Virgenes Unified School District, (1998) 64 Cal.App.4th 1112

Perry Education Association v. Perry Local Educators' Association, (1983) 460 U.S. 37

Board of Education, Island Trees Union Free School District, et.al. v. Pico, (1982) 457 U.S. 853

NATIONAL LABOR RELATIONS BOARD DECISIONS

18-CA-19081 Sears Holdings, December 4, 2009

Management Resources:

FACEBOOK PUBLICATIONS

Facebook for Educators Guide, 2011

WEB SITES

CSBA: http://www.csba.org

California School Public Relations Association: http://www.calspra.org

Facebook in Education: http://www.facebook.com/education

Facebook for Educators: http://facebookforeducators.org

Facebook, privacy resources: http://www.facebook.com/fbprivacy

Policy BURLINGAME SCHOOL DISTRICT

adopted: October 9, 2018 Burlingame, California