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Legal Resources | Business and Professions Code |  BC  25664  

Alcoholic beverage advertisement   

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The use of any advertisement of alcoholic beverages of any subject matter, language, or slogan addressed to encourage minors to drink the alcoholic beverages is prohibited. Nothing in this section shall be deemed to restrict or prohibit any advertisement of alcoholic beverages to those persons of legal drinking age.

The department may adopt rules as it determines to be necessary for the administration of the is section.

(Amended by Stats. 1985, Ch. 803, Sec. 2.)