El Dorado Union HSD | BP 1325 Community Relations
Advertising And Promotion
The Governing Board establishes this policy to ensure effective and consistent implementation of its directions related to advertisements and promotions by non-school groups in school-sponsored publications, web sites, and social media and on school facilities. Student speech shall be regulated in accordance with BP/AR 5145.2 - Freedom of Speech/Expression.
(cf. 1330 - Use of School Facilities)
(cf. 5145.2 - Freedom of Speech/Expression)
(cf. 6145.5 - Student Organizations and Equal Access)
Limited Public Forum
The Board desires to promote positive relationships between schools and the community in order to enhance community support and involvement in district schools. The Superintendent or designee may approve:
1. Distribution of noncommercial materials that publicize services, special events, public meetings or other items of interest to students or parents/guardians.
(cf. 1400 - Relations Between Other Governmental Agencies and the Schools)
(cf. 6162.8 - Research)
2. Distribution of promotional materials of a commercial nature to students or parents/guardians.
(cf. 1700 - Relations Between Private Industry and the Schools)
3. Paid advertisements on school property, including but not limited to, advertisements on billboards and scoreboards.
4. Paid advertisements in school-sponsored publications, yearbooks, announcements, and other school communications, including web sites and social media.
5. Products and materials donated by commercial enterprises for educational use, including those that bear the name and/or logo of the donor, as long as they serve an educational purpose and do not unduly promote any commercial activity or products.
(cf. 3290 - Gifts, Grants and Bequests)
(cf. 6161.11 - Supplementary Instructional Materials)
Prior to distribution, posting, or publishing of any nonschool group's promotional materials or advertisement, the Superintendent, principal, or designee shall review the materials or advertisement based on the criteria listed below. He/she may not disapprove materials or advertisement in an arbitrary or capricious manner or in a way that discriminates against a particular viewpoint on a subject that would otherwise be allowed.
All materials to be distributed shall bear the name and contact information of the sponsoring entity.
Criteria for Approval
The Superintendent, principal, or designee shall not accept for distribution any materials or advertisements that:
1. Are lewd, obscene, libelous, or slanderous
2. Incite students to commit unlawful acts, violate school rules or disrupt the orderly operation of the schools
3. Promote any particular political interest, candidate, party, or ballot measure, unless the candidates or advocates from all sides are provided the opportunity to present their views to the students during school hours or during events scheduled pursuant to the Civic Center Act.
(cf. 1160 - Political Processes)
4. Proselytize or position the district on any side of a controversial issue.
(cf. 6144 - Controversial Issues)
5. Discriminate against, attack, or denigrate any group on account of any unlawful consideration.
(cf. 0410 - Nondiscrimination in District Programs and Activities)
6. Promote the use or sale of materials or services that are illegal or inconsistent with school objectives, including but not limited to materials or advertisements for tobacco, intoxicants, and movies or products unsuitable for children.
(cf. 5030 - Student Wellness)
(cf. 5131.6 - Alcohol and Other Drugs)
(cf. 5131.62 - Tobacco)
7. Solicit funds or services for an organization with the exception of solicitations authorized in Board policy.
(cf. 1321 - Solicitation of Funds from and by Students)
8. Distribute unsolicited merchandise for which an ensuing payment is requested.
The Superintendent or designee also may consider the educational value of the materials or advertisements, the age or maturity of students in the intended audience, and whether the materials or advertisements support the basic educational mission of the district, directly benefit the students or are of intrinsic value to the students or their parents/guardians.
(cf. 0000 - Vision)
Schools may establish additional criteria pertaining to the content of advertisements in school publications and yearbooks, as deemed appropriate by the Superintendent or designee in accordance with law and Board policy.
Article 1, Section 2 Free speech rights
35160 Authority of governing boards
35160.1 Broad authority of school districts
35172 Promotional activities
BUSINESS AND PROFESSIONS CODE
25664 Advertisements encouraging minors to drink
Amendment 1, Freedom of speech and expression
Hills v. Scottsdale Unified School District 48, (2003) 329 F.3d 1044
DiLoreto v. Downey Unified School District, (1999) 196 F.3d 958
Yeo v. Town of Lexington, (1997) U.S. First Circuit Court of Appeals, No. 96-1623
Hemry v. School Board of Colorado Springs, (D.Col. 1991) 760 F.Supp. 856
Bright v. Los Angeles Unified School District, (1976) 134 Cal. Rptr. 639, 556 P.2d 1090, 18 Cal. 3d 350
Lehman v. Shaker Heights, (1974) 418 U.S. 298
School-Based Marketing of Foods and Beverages: Policy Implications for School Boards, Policy Brief, March 2006
Policy EL DORADO UNION HIGH SCHOOL DISTRICT
adopted: February 4, 1991 Placerville, California
revised: June 25, 2013