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Escondido Union HSD  |  BP  1325  Community Relations

Advertising And Promotion   

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Distribution of Materials

The Governing Board desires to promote positive relationships between the schools and the community. Just as community organizations can build support for the schools, the schools can cooperate with these groups by publicizing community services, special events and public meetings of interest to students and parents/guardians.

The Superintendent or designee may approve the distribution of printed materials prepared by governmental agencies, service organizations or school-related organizations which extend the community's cultural, recreational, artistic or educational opportunities and which do not promote any particular commercial, religious or political interest.

The schools shall not distribute partisan materials pertaining to a candidate, party, or statewide ballot measure. Materials may be distributed, however, to announce public forums in which all candidates or sides of an issue are invited to participate. No campaign materials may be distributed on district property at any time other than during events scheduled pursuant to the Civic Center Act.

(cf. 1330 - Use of School Facilities)

Products and informational materials donated by commercial enterprises may be used in the classroom as long as they serve an educational purpose and do not unduly promote any commercial activity or products. Such materials may bear the name or logo of the donor. The use of such materials does not imply district endorsement of any identified commercial products or services.

(cf. 1700 - Relations between Private Industry and the Schools)

(cf. 3290 - Gifts, Grants and Requests)

School-sponsored publications, announcements, radio and television programs may accept paid advertising and promotional material except for that prohibited by administrative regulations.

Advertising copy may be solicited and prepared only to the extent that this process furthers the educational well-being of the students involved. Excessive solicitation of the same sources shall be avoided. Students shall not be exploited to raise money, and time spent securing ads shall not infringe upon the school program.

School-sponsored publications shall serve as a learning experience and are not intended to serve as a public forum. The district may prohibit advertisements which are inconsistent with school objectives or do not reasonably relate to the educational purpose of school-sponsored publications.

(cf. 5145.2 - Freedom of Speech/Expression: Publications Code)

(cf. 6145.3 - Publications)

The Superintendent, principal or designee shall not accept for distribution or allow on school property any material during the school day that promotes a food or beverage that does not comply with state nutritional standards pursuant to Education Code 49430-49434, including corporate incentive programs that offer free or discounted foods or beverages that do not meet nutritional standards as rewards for students who reach certain academic goals. This prohibition does not include advertising on clothing with brand images worn on school grounds, advertising contained in product packaging, or advertising of infrequent school fundraising events involving food or beverages that do not meet nutritional standards.

(cf. 3550 Food Service/Child Nutrition Program)

(cf. 5030 Student Wellness)

Legal Reference:

EDUCATION CODE

35160 Authority of governing boards

35172 Promotional activities

38130-38138 Civic Center Act

48907 Student exercise of free expression

BUSINESS AND PROFESSIONS CODE

25664 Advertisements encouraging minors to drink

Bright v. Los Angeles Unified School District (1976) 134 Cal. Rptr. 639, 556 P. 2d 1090, 18 C. 3d 450

Citizens Legal Defense Alliance, Inc., Jarvis v. Miller et al, Los Angeles Unified School District, Super. Ct. Los Angeles County, 1978, No. C 230935

Policy ESCONDIDO UNION HIGH SCHOOL DISTRICT

adopted: March 15, 1994 Escondido, California

revised: May 14, 2019