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Newport-Mesa USD |  BP  1114  Community Relations

District Social Media   

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The Governing Board recognizes the value of technology such as social media platforms in promoting community involvement and collaboration. The purpose of any district-sponsored social media site shall be to further the district's vision and mission, support student learning, staff development, and enhance communication with students, parents/guardians, staff, and community members.


Social media means any online platform for collaboration, interaction, and active participation, including, but not limited to, social networking sites such as Facebook, Twitter, YouTube, LinkedIn, or blogs.

District social media sites can include district, school site and other social media that has been authorized by the Superintendent or designee(s). Sites that have not been authorized by the Superintendent or designee(s) but that contain content related to the district or comments on district operations, such as a site created by a parent-faculty organization, booster club, foundation, other school-connected organization, or a student's or employee's personal site, are not considered district social media.

(cf. 0000 - Vision)

(cf. 0440 - District Technology Plan)

(cf. 1100 - Communication with the Public)

(cf. 1112 - Media Relations)

(cf. 1113 - District and School Websites)

(cf. 1230 - School-Connected Organizations)

(cf. 1260 - Educational Foundation)

(cf. 4040 - Employee Use of Technology)

(cf. 6020 - Parent Involvement)

(cf. 1113 - District and School Web Sites)

(cf. 6020 - Parent Involvement)

(cf. 6145.5 - Student Organizations and Equal Access)

The Superintendent or designee(s) shall develop content guidelines and protocols for district social media sites to ensure the appropriate and responsible use of these resources and compliance with laws, Board policy, and other regulation.

Guidelines for Content

District social media sites shall be used only for their stated purposes and in a manner consistent with this policy and Administrative Regulation 1114. By creating these sites and allowing for public comment, the Governing Board does not intend to create a limited public forum or otherwise guarantee an individual's right to free speech.

(cf. 5145.2 - Freedom of Speech/Expression)

(cf. 6145.5 - Student Organizations and Equal Access)

The Superintendent or designee(s) shall ensure that the limited purpose of district social media sites is clearly communicated to users. Each site shall contain a statement that specifies the site's purposes along with a statement that users are expected to use the site only for stated purposes. Each site shall also contain a statement that users are personally responsible for the content of their posts.

District social media sites may not contain content that is obscene, libelous, or so incites students as to create a clear and present danger of the commission of unlawful acts on school premises, violation of school rules, or substantial disruption of the school's orderly operation.

(cf. 5131 - Conduct)

Staff or students who post prohibited content shall be subject to discipline in accordance with district policies and administrative regulations.

(cf. 4040 - Employee Use of Technology)

(cf. 4118 - Suspension/Disciplinary Action)

(cf. 4119.21/4219.21/4319.21 - Professional Standards)

(cf. 4218 - Dismissal/Suspension/Disciplinary Action)

(cf. 5144 - Discipline)

(cf. 5144.1 - Suspension and Expulsion/Due Process)

(cf. 6163.4 - Student Use of Technology)

The Governing Board expects that copyright laws are not to be violated in the use of material on district social media sites.

(cf. 4132/4232/4332 - Publication or Creation of Materials)

(cf. 6162.6 - Use of Copyrighted Materials)

Users of district social media sites are expected to be aware of the public nature and accessibility of social media. Information posted may be considered a public record subject to disclosure under the Public Records Act. The Governing Board expects users to conduct themselves in a respectful, courteous, and professional manner.

(cf. 1340 - Access to District Records)

(cf. 9012 - Board Member Electronic Communications)

The district shall not accept advertising of commercial products and services on district social media sites.

(cf.1325 - Advertising and Promotion)


The Superintendent or designee(s) shall ensure that the privacy rights of students, parents/guardians, staff, Governing Board, and other individuals are protected on district social media sites through best practices.

District social media sites are not to be used by district employees to transmit confidential information about students, employees, or district operations. Phone numbers, home addresses, and email addresses of students, their parents/guardians, or staff shall not be published on district social media sites.

(cf. 5125.1 - Release of Directory Information)

(cf. 1340 - Access to District Records)

(cf. 4119.23/4219.23/4319.23 - Unauthorized Release of Confidential/Privileged Information)

(cf. 5022 - Student and Family Privacy Rights)

(cf. 5125 - Student Records)

(cf. 4119.23/4219.23/4319.23 - Unauthorized Release of Confidential/Privileged Information)

Public safety officials shall not be required, as a condition of employment, to consent to the posting on the internet of his/her photograph or identity as a public safety officer for any purpose if that officer reasonably believes that the disclosure may result in a threat, harassment, intimidation, or harm to the officer or his/her family. (Government Code 3307.5)

District social media sites shall not post the home address or telephone number of any elected or appointed official including, but not limited to, the Governing Board or public safety official, without the prior written permission of that individual. (Government Code 3307.5, 6254.21, 6254.24)

(cf. 3515.3 - District Police/Security Department)

Legal Reference:


32261 School safety, definitions of bullying and electronic act

35182.5 Contracts for advertising

48900 Grounds for suspension and expulsion

48907 Exercise of free expression; rules and regulations

48950 Speech and other communication

49061 Definitions, directory information

49073 Release of directory information

60048 Commercial brand names, contracts or logos


3307.5 Publishing identity of public safety officers

6250-6270 Public Records Act, especially:

6254.21 Publishing addresses and phone numbers of officials

6254.24 Definition of public safety official

54952.2 Brown Act, definition of meeting


101-1101 Federal copyright law


1232g Federal Family Educational Rights and Privacy Act


157 Employee rights to engage in concerted, protected activity

794 Section 503 of the Rehabilitation Act of 1973; accessibility to federal web sites


99.1-99.67 Family Educational Rights and Privacy


Page v. Lexington County School District, (2008, 4th Cir.) 531 F.3d 275

Downs v. Los Angeles Unified School District, (2000) 228 F.3d 1003

Aaris v. Las Virgenes Unified School District, (1998) 64 Cal.App.4th 1112

Perry Education Association v. Perry Local Educators' Association, (1983) 460 U.S. 37

Governing Board, Island Trees Union Free School District, v. Pico, (1982) 457 U.S. 853


18-CA-19081 Sears Holdings, December 4, 2009

Management Resources:


Facebook for Educators Guide, 2011



California School Public Relations Association:

Facebook in Education:

Facebook for Educators:

Facebook, privacy resources:


adopted: March 28, 2017 Costa Mesa, California