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Stanislaus COE |  AR  1113  Community Relations

Stanislaus County Office And School Websites   

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Content

The Stanislaus County Office of Education ("SCOE") and SCOE school websites shall provide current and useful information regarding SCOE programs, activities and operations. Such information shall be appropriate for both internal and external audiences.

The content of websites may include, but not be limited to, SCOE or SCOE school news, SCOE mission and goals, agendas and minutes of County Board of Education meetings, policy information, messages from the County Board or administrators, information about curriculum and instruction, school calendars, student projects, school clubs and activities, school handbook, parent conferences, educational resources, links to other educational sites and contacts for further information.

With the approval of the Director, individual Programs may create web pages linked to the SCOE website to provide information pertaining to class assignments, expectations and activities.

The County Superintendent of Schools or designee shall make the information contained in the School Accountability Report Card accessible on the Internet and shall ensure that such information is updated annually. (Education Code 35258)

(cf. 0510 - School Accountability Report Card)

(cf. 1100 - Communication with the Public)

(cf. 1112 - Media Relations)

(cf. 6020 - Parent Involvement)

Student work may be published on a web site provided that both the student and his/her parent/guardian provide written permission or the work is part of an existing publication such as a newspaper or school newsletter.

Students, staff or other individuals may not use SCOE or SCOE school websites to provide access to their personal web pages or online services. Webpages shall not be re-directed nor link users or students to site from which SCOE staff may receive remuneration.

Advertising, including but not limited to, coupons, discount cards, and any other form of advertising or promotional materials related to vendor services, non-SCOE related opportunities/events shall not be posted on SCOE or SCOE school sponsored websites.

SCOE sponsored websites may contain links to external websites only if they are of an academic nature, support the educational mission of SCOE, and are consistent with policies and regulations of SCOE. SCOE is not responsible for the content of external websites and shall include a disclaimer on the website.

The Superintendent or designee shall ensure that copyright laws are not violated in the use of materials on the SCOE website. If any copyrighted material is posted, a notice shall be included crediting the original producer of the material and noting how and when permission to reprint the material was granted.

(cf. 6162.6 - Use of Copyrighted Materials)

All webpages shall be compatible with major browsers and be free of spelling and grammatical errors, as appropriate to age and grade. Sites under construction and unfinished pages shall not be published until complete.

Roles and Responsibilities

The SCOE webmaster or designee shall be responsible for publication of the SCOE web site upon approval of the County Superintendent or designee. A process will be established to review all content before publication, upload content to the SCOE web server, regularly check links for accuracy and appropriateness, keep the web server free of outdated or unused files, and provide technical assistance as needed to school webmasters.

The SCOE webmaster and SCOE web team content authors shall perform similar duties related to the content and maintenance of the school's, department's and division's web site upon approval of the school principal/program administrator. The principal/program administrator or school webmaster shall notify the County Superintendent or designee regarding the creating and updating of a web site.

The Americans with Disabilities Act (ADA) requires state and local governments, including schools, to provide effective communications through the Internet. Web content authors shall include "Alt" tags (Alternative Text) to graphic images, so that screen readers can identify the graphic. Links to photographs and images should contain descriptive text. Videos shall use captions or a written script shall be provided of the video. Avoidance of flashing images and adequate contrast in visual presentations and/or features that meet applicable standards for website accessibility shall be included.

(cf. 0410 - Nondiscrimination in District Programs and Activities)

School, aerial photographs, campus and classroom layout plans may not be published. A representative photo of the school is acceptable.

Security

Use of SCOE's system is a privilege, not a right; thus, the SCOE webmaster may take appropriate action if inappropriate materials are found on a website. Concern about the content of any SCOE-sponsored websites should be directed to County Office Superintendent, designee or SCOE webmaster. The web site host server shall have security procedures that prohibit unauthorized persons from accessing system-level controls or making changes to web site content. The host server shall be in a lockable room with restricted access.

SCOE maintains authority to regulate and control content on its websites. No new website shall exist without prior approval of the County Superintendent or designee who will oversee production and ensure web standards are met.

Definitions

A "SCOE sponsored" website is any website established by SCOE employees on behalf of the organization, any school within the SCOE ("SCOE sponsored websites") which is established through the use of SCOE equipment or the SCOEs access to the internet under the approval of the Superintendent or designee. For example, a school website authorized by the school site's director or administrator (who is also the Superintendent's designee) is a SCOE sponsored website.

Legal Reference:

EDUCATION CODE

35182.5 Contracts for advertising

35258 Internet access to school accountability report cards

48907 Exercise of free expression; rules and regulations

48950 Speech and other communication

49061 Definitions, directory information

49073 Release of directory information

60048 Commercial brand names, contracts or logos

BUSINESS AND PROFESSIONS CODE

22580-22582 Digital privacy

22584-22585 Student Online Personal Information Protection Act

22586 Preschool and pre-kindergarten privacy

GOVERNMENT CODE

3307.5 Publishing identity of public safety officers

6254.21 Publishing addresses and phone numbers of officials'

6254.24 Definition of public safety official

11135 Nondiscrimination; accessibility to state websites

PENAL CODE

14029.5 Prohibition against publishing personal information of person in witness protection program

UNITED STATES CODE, TITLE 17

101-122 Subject matter and scope of copyright

504 Penalties for copyright infringement

UNITED STATES CODE, TITLE 20

1232g Federal Family Educational Rights and Privacy Act (FERPA)

UNITED STATES CODE, TITLE 29

705 Definitions; Vocational Rehabilitation Act

794 Section 503 of the Rehabilitation Act of 1973; accessibility to federal websites

UNITED STATES CODE, TITLE 42

12101-12213 Americans with Disabilities Act

CODE OF FEDERAL REGULATIONS, TITLE 16

312.1-312.12 Children's Online Privacy

312.2 Children's Online Privacy Protection Rule

CODE OF FEDERAL REGULATIONS, TITLE 34

99.1-99.67 Family Educational Rights and Privacy

104.1-104.61 Nondiscrimination on the basis of disability

COURT DECISIONS

Aaris v. Las Virgenes Unified School District, (1998) 64 Cal.App.4th 1112

City of San Jose v. Superior Court, (2017) 2 Cal.5th 608

Management Resources:

CSBA PUBLICATIONS

Maximizing School Board Governance: Community Leadership, 1996

U.S. DEPARTMENT OF JUSTICE PUBLICATIONS

Accessibility of State and Local Government Websites to People with Disabilities, June 2003

WEBSITES

California Department of Education, Web Accessibility Standards: http://www.cde.ca.gov/re/di/ws/webaccessstds.asp

Web Content Accessibility Guidelines, December 2008: https://www.w3.org

California School Boards Association: http://www.csba.org

California School Public Relations Association: http://www.calspra.org

National School Public Relations Association: http://www.nspra.org

U.S. Department of Justice, Americans with Disabilities Act: http://www.ada.gov

Federal Trade Commission, Complying with COPPA: https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions#Websites and online

U.S. Department of Education, Office for Civil Rights: https://www2.ed.gov/about/offices/list/ocr

Regulation STANISLAUS COUNTY OFFICE OF EDUCATION

approved: February 4, 2003 Modesto, California

revised: May 31, 2018